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Google Rolls Out Social Search

4:51 pm on May 19, 2011 (gmt 0)

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Google Social Search Rolls Out [googlesocialweb.blogspot.com]
Today, we’re bringing Social Search to more users around the globe.

Just like on google.com, social search results in other languages and on other domains are mixed throughout the Google results page based on their relevance.
Social Search can help you find pages your friends have created, and it can also help you find links your contacts have shared on Twitter and other sites. If someone you’re connected to has publicly shared a link, we may show that link in your results with a clear annotation. So, if you’re looking for information about modern cooking and your colleague Adam shared a link about Modernist Cuisine, you’ll see an annotation and picture of Adam under the result. That way when you see Adam in the office, you’ll know he might be a good person to ask about his favorite modern cooking techniques.

So how does this all work? Social search results are only visible to you and only appear when you choose to log in to your Google Account. If you’re signed in, Google makes a best guess about whose public content you may want to see in your results, including people from your Google chat buddy list, your Google Contacts, the people you're following in Google Reader and Buzz, and the networks you’ve linked from your Google profile or Google Account. For public networks like Twitter, Google finds your friends and sees who they’re publicly connected to as well. You can see a complete list of the people included in your social search results in your personal Google Dashboard (this display is private).
10:47 pm on May 24, 2011 (gmt 0)

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But I don't see how this is going to do Google any good.

I'd think it would have a 'watering down' effect on google. Getting them away from what they do (did) best.

Like ebay moving towards pushing sellers of mass produced stuff that you can buy a 100 other places on the web.

How does [s c r o o g l e.org...] help with the results? I think it just blocks the ads.

I don't know, but I don't seem to see my "personalized" results when I use it.
9:49 am on May 27, 2011 (gmt 0)

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Hmmm ... I wonder if they are going to be sure to filter out adult stuff? LOL

Hah! That would be just damn hilarious and worth the loss of Google as a search engine just for that one time you catch your friend out e.g. looking for new spiky high heels and seeing your friends face next to a fetish site ... that would be funny ... I'm off to try some phrases!
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