I just want to confirm something with regards to using Adwords Exact Match for SEO keyword research purposes.
Correct me if I'm wrong, but doesn't Exact Match show traffic for a keyword exactly as it's searched, without any reordering or extra words? It doesn't mean traffic for queries where a user has surrounded the term with quotation marks, right?
From my understanding, for the keyword Blue Widgets, Broad Match shows cumulative traffic for any search query that uses Blue and Widgets, in any order, with any other words attached.
Exact match would show traffic for the term Blue Widgets, in this order, without any words attached. (Exact Match doesn't mean traffic for the term "Blue Widgets" with quotations).
I'm just looking for confirmation on this.