Overnight one of our websites (2006 vintage) made the jump from minor site links to the full monty of 4 x 4 site links. Just the one search term which is our exact domain but I'm happy to take it. Checking the daily stats reveals a massive drop in Google ref's... about 80% down. We suffered a similar drop in traffic about a month back and that lasted about 48 hours so I'm hoping this is similar event but I can't help but feel a little nervous with all of these negative Panda related reports around. We've been running business as usual with this site and trying to focus more on the end user experience, the website is an information style wordpress blog with adsense that we update about 5 days per week.. We've been doing regular "promotion" and just 48 hours ago we setup a dedicated twitter page (so much for social signals) - Would the site stand up to the human eyeball test? I would say easily although the link profile is probably a
suspect we don't go overboard.
So we have these factors
5 year old domain with no history of dips or penalties
Fresh Google Site Links
Regular addition of good quality content
Moderate link work being done
New Twitter page
80% drop in traffic - primary terms and long tail.