I love everything about building websites, well I used to anyway, but lately I'm actually hating the extra effort and worry the search engines themselves are causing.
I just want to build sites about subjects I like in a way I enjoy and that my visitors enjoy, in fact that's how it should be. Lately, perhaps because of changes such as Panda, I'm second guessing my every post or article.
Did I use my keywords enough? Did I use the H tags appropriately? Did I happen to write anything that is similar to something someone else wrote on another site? Will this article fit in with what an algorithm thinks my site is about? Did I use a title that had been used before? Etc, you get the idea. It's just not as fun anymore.
The competition is stiff too, because of money there are some big outfits, even Wall st backed outfits, who Google up any site that gets remotely good stats and/or metrics. Social media means I can't even just write an article anymore, I have to make it enticing to people who aren't even on my site.
What is draining from the experience the most is that if you don't do it all you will get fewer visitors, if any. Instead of giving 100% to my own site in a manner I want to I have to give it what, 70% and the other 30% goes to pleasing search and social? Or is that 60/40?
I understand that search is evolving to protect it's own interests but who is looking out for the webmasters that don't want to change how they build sites (and neither do their regulars) ?