So ironically, or hypocritically Google want to stop sites scraping content (not that they have managed to achieve this in their latest attempt). Yet, they must be the biggest scrapers of them all.
The example thrown around before was "eiffel tower height", you do the search and above all the serps is google's answer taken from other sites.
Even searching "how tall is brad pitt" will yield the same method. Not to mention their define: searches, e.g. [
google.co.nz ]
So it is do as we "say" not as we do for them. Let's just hope this doesn't also correspond to their mantra of "don't be evil".