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Internet marketing experts say Teleflora, FTD, 1800Flowers.com and ProFlowers are trying to elevate their Web sites in search results with a strategy that violates Google’s guidelines.
The flower companies deny it. But all four have links on Web sites that are riddled with paid links, many of which include phrases like “mothers day flowers,” “mothers day arrangements” and “cheap mothers day flowers.”
[edited by: tedster at 3:23 pm (utc) on May 7, 2011]
[edit reason] I added the link [/edit]
in some cases other factors seem to be carrying the ranking almost completely.
What are these 'other factors'?
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If you ask me, they are taking advantage and using this as a tactic to gain links themselves and rank for keywords!
Who gives a toot if someone has paid links... Stop caring about rules search engines have.
They've been using very aggressive, litigious, shady practices just like this to increase their market share on the web as they get more desperate.