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What is your google dependency?

     
8:48 am on May 3, 2011 (gmt 0)

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We all depend on google's various services, the most important ones being Google Search and Google AdSense. Unfortunately, if google decides not to work with you on any of the above two services, you are affected a lot resulting in loss of revenue and possibly going out of business. The worst case scenario is when you lose both services in the same time or in a relatively short period of time. Are you prepared for this? Have you ever calculated what is your google dependency? It is quite simple. Let's suppose you receive 60% of your traffic from google and 30% of your revenues are coming from AdSense. In this case, your google dependency (if all other aspects are linear and all traffic and other aspects are treated the same) is calculated this way:
100% - ((100% - 60%) * (100% - 30%)) = 72%

So, your google dependancy is 72% because if you lose your google search traffic and your adsense revenue you remain with only 28% of your previous revenue!

This can be even more striking if your google traffic is 80% and your adsense revenue is 80% as well. In this case your google dependency is 96%!

So, what is your google dependency?
8:14 pm on May 3, 2011 (gmt 0)

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For me, it's in the 50% G Search neighborhood, and 65% revenue. I don't quite get your formula but I'd rather take a drop in organic traffic than lose my AdSense account :-)

If I did this right: 100% - ((100% - 50%) * (100% - 65%)) = 82.5% ? Sound right?

I'm dependent on Google. Oh yes, I am. If that goes away? Well I've got some cash in the bank so I'd be OK for a couple years... :-)
1:50 am on May 4, 2011 (gmt 0)

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Actually with Adsense issues and Panda, I'm now a lot less dependent on Google, since my revenue has already been slashed. I'm diversifying with panhandling.
2:59 am on May 4, 2011 (gmt 0)

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That has been the one positive of Panda. I'm now less dependent on Google. Not by choice of course. ;-)
3:21 am on May 4, 2011 (gmt 0)

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We are highly Google dependent, our business has just evolved that way. Organic results and adwords have worked out well for us over the last decade. So far we have managed to adapt to each shift and I'm confident we can keep things together. We do have a lot of sites and a variety
5:05 am on May 4, 2011 (gmt 0)

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Well my [webmasterworld.com...] Google account (the my-name@google.com) has been suspended today and with it access to Adsense, Webmastercentral etc etc and got no real reason. I sent an email since I did nothing wrong and it's probably a suspicious hack or something.

But if Adsense went, that would take another nice chunk out of my money, and I would feel it much more after Panda. I would try the MSFT one but probably not make as much. When it rains it pours, but I've made a mission to try non-Google services when it's more or less the same for me. This way I plan for less "talk to the computer" Google possible and promote competition.

With Google providing 65%-95% of searches anyone that says they are not dependent on Google, doesn't have an online business.
9:30 am on May 4, 2011 (gmt 0)

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Panda really left a bad taste in my mouth with Google.

With all of my future ventures I am no longer looking at Google traffic as a factor. I've really learned how to leverage social media. I'm concentrating on growing my Facebook, Twitter, and old school email list growing. Google is just gravy from here on.

Adsense made me some good money, but I'm realizing other providers are out there that will pay just the same.
9:36 am on May 4, 2011 (gmt 0)

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What is your google dependency?

I think the answer for most webmasters and SEOs is: "co"
9:56 am on May 4, 2011 (gmt 0)

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A very rough and ready check of recent visitors showed 50% dependency on Google search. The rest split between Bing, type-in and links.
1:31 pm on May 4, 2011 (gmt 0)

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With Google providing 65%-95% of searches anyone that says they are not dependent on Google, doesn't have an online business.


Or they have an online business that's not doing so well:)
2:04 pm on May 4, 2011 (gmt 0)

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With Google providing 65%-95% of searches anyone that says they are not dependent on Google, doesn't have an online business.

I imagine that none of the big insurance comparison sites like Go Compare, Elephant or Compare the Meerkat (sorry, Market) are worried much about Google and I wouldn't say that they don't have on-line businesses.
3:20 pm on May 4, 2011 (gmt 0)

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You forgot to factor in the fact that other websites that link to you might also require Google juice to keep traffic coming to them. So, you should add:

(other sites linking in * their google dependency)

to the formula.
4:50 pm on May 4, 2011 (gmt 0)

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I imagine that none of the big insurance comparison sites like Go Compare, Elephant or Compare the Meerkat (sorry, Market) are worried much about Google and I wouldn't say that they don't have on-line businesses.

Define 'much'. Will they survive? Sure but it will cost them money in lost sales and added advertising.

Someone can survive too without Google and Bing, living in a car on $4 a day somewhere.
6:10 am on May 5, 2011 (gmt 0)

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Define 'much'. Will they survive? Sure but it will cost them money in lost sales and added advertising.

I don't know about the US but over here the big sites advertise heavily on non internet media.