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[edited by: indyank at 11:31 am (utc) on May 9, 2011]
the last thing google wants is for people to leave their site in one click. everything they've done in the last few years is designed to keep people within their own properties.
and exit through their ads
Google may have missed mark with search page experiment
Google appears to be playing around with simplifying the look of the search results page. There appears to be less information, a lot more white space, and dotted lines in between the results. There are also fewer search results per page..."
[edited by: tedster at 10:10 pm (utc) on May 9, 2011]
[edit reason] moved from another location [/edit]
i cant see them adopting light blue just to get a higher CTR on the SERPs. why would they? if anything, they want a lower CTR on the serps. The last thing google wants is for people to leave their site in one click. everything they've done in the last few years is designed to keep people within their own properties.
Why on earth would they do that? I can't explain it.
...the preview is blocking the ads on the right, so that probably isn't helping ad click-through rates... The preview is obnoxious, and it covers up the ads. Why on earth would they do that? I can't explain it.
i think that is pretty clever. when you put the preview on your eye is naturally drawn to the rightside of the page, where it stays.
Because the long term mission and the core of Google's success lies in having users very happy with their search results, so they are willing to test anything they think could make a difference - even if the short term goal of increasing ad income takes a hit for a while.
[edited by: crobb305 at 9:59 pm (utc) on May 12, 2011]