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Exactly Matched Domains - the exact search terms

     
1:24 am on Apr 19, 2011 (gmt 0)

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Hello everyone,

I was wondering with Page ranking and what not that if you own domains say :

paint my car (first search with "paint my"

paintmycar.com <- would you be ranked higher or get ranked higher if you want that name and others such as
&
paintmycarathome.com
&
paint my car black (another firs search)
paintmycarblack.com

Does any of this help? Owning domains that are the exact name will you become number 1?
4:37 am on Apr 19, 2011 (gmt 0)

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No, exact matches don't help much any more. I have three domains which are exact matches. They all lost #1 ranking a week ago with the Panda Update.
3:11 pm on Apr 19, 2011 (gmt 0)

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Plenty of exact match domains still topping the serps, but it does appear that they longer have the weight that they used to. I still believe in exact match domains and think they will always have a place but they are no longer a gimme. This too may change.

Putting the exact match somewhere in the url string is important though so watch your folder names/file names.
3:15 pm on Apr 19, 2011 (gmt 0)

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EMD's are working brilliant still. All mine went way up or stayed up. I have very high quality content of all types, and about 50 pages per site.
7:32 pm on Apr 19, 2011 (gmt 0)

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Google has publicly said they are devaluing the ranking boost of having an exact match domain.

That does not mean exact match domains are worthless. The right exact match domain can generate alot of direct type in traffic. Also people are more inclined to use your domain name as the anchor text. If you have an exact match domain you will likely have better anchor text which will boost rankings.
10:36 pm on Apr 19, 2011 (gmt 0)

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If you have an exact match domain you will likely have better anchor text which will boost rankings


But don't you think this has the potential to spoil a backlink profile and cause a filter if there are too many links pointing to the EMD?
2:20 am on Apr 20, 2011 (gmt 0)

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Why would it set off a flag if you have a lot of links with your domain name in them? That would just not make any sense.
11:30 am on Apr 20, 2011 (gmt 0)

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It is much easier to water down the anchor text than it is to have relevant websites give you great anchor text. If you feel your have too high a percentage of one anchor text do some link development for other anchor text.