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[edited by: tedster at 12:27 am (utc) on Apr 18, 2011]
...but, worse, the conversion rate on that traffic has fallen by about 15% relative to long established benchmarks.
Wanderingmind, one of my competitors who gained a lot in panda2 has 2 rows of trusted certifications and shields across the bottom of every page (I didn't even know there were that many). He also has hundreds of thousands of products with manufacturer descriptions.
if you own your own ecommerce store its very important that your product descriptions are unique.
If I had an ecommerce site with just manufacturers' descriptions like everyone else, I wouldn't expect much free traffic, I would expect to pay for it.
@koan: what are you saying exactly - an ecommerce site does not deserve to rank if using dup product descriptions?!
Unless you offer something different, unique or more compelling than competitors on your site, and the same merchandise can be found in hundreds of other stores, why would you expect free traffic? ..... So what I'm saying is, if I had such an online store, I wouldn't feel entitled to free traffic, I would have a plan to attract traffic, by creating content of value or investing on promotional campaigns.