For the last 10 years, our site focused solely on baseball widgets. We recently added football widgets to our site.
We have 3 pages that could be candidates for backlinks. Our home page (discusses baseball and football widgets), a baseball widget specific page, and a football widget specific page. The homepage has links to each of these pages.
We have a lot of links out there to our homepage from other sites. Some of these 3rd party sites are related to baseball, some of them are related to widgets.
We are now seeking backlinks related to baseball, football, and widgets. Would we be better off pointing all these backlinks to our home page? Or should we point only the widget backlinks to our homepage, while pointing the football backlinks to oursite.com/football.html and change the baseball sites to point to oursite.com/baseball.html ?
Thanks in advance for any advice you can offer.