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Google PANDA rolls out WorldWide



4:31 pm on Apr 11, 2011 (gmt 0)

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Today, for the first time, after checking daily, I can now see US Panda results on Google properties worldwide including but not limited to: .co.uk, .ca, .co.in, .com.au, .fr, .de, .se, etc.

Congratulations, it's no longer speculation if you have Panda, it's quite visibly there.


9:31 am on Apr 12, 2011 (gmt 0)

Sorry guys for the stupid question, but if I search, for example, "Marketing" (a global word) in Google.fr, I see the Panda Effect also for french sites?



10:35 am on Apr 12, 2011 (gmt 0)

WebmasterWorld Senior Member billys is a WebmasterWorld Top Contributor of All Time 10+ Year Member

After Panda update Bing improves search market by 30% according to Hitwise

Not exactly (read the article...)


10:44 am on Apr 12, 2011 (gmt 0)

This update is 100 times more depressing than May Day last year. You'd think Google would have the sense to see a site that used to take thousands through Google Checkout(which was one payment option not the sole payment method!) was obviously not junk.


11:26 am on Apr 12, 2011 (gmt 0)

25% drop in visits from Asian region, OMG!

Giant PANDA has once again ate my website like BAMBOO!


11:57 am on Apr 12, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Dear Google.. You deliberately welcome copyright infringement, it is against The law and we will not leave it like That

Maybe it's about time for class action lawsuits. Sites like eHow, blogspot, ... are stealing our content and Google helps them to make money out of it.


12:00 pm on Apr 12, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

You mean like: Google, the new Pirate Bay.

You may not not copy it, you may not host it, and it may not be on your servers (though, of course, it is), but you point people at it and that's enough?


12:14 pm on Apr 12, 2011 (gmt 0)

Panda has well and truly hit the UK today, and I've seen a whole group of sites in the same industry hammered in terms of their results.

These sites have the same thing in common, they are smaller sites that have been enjoying good rankings for a good few years now, out-performing a lot of the 'big brands' in the same industry.

They also have a lot of display advertising/adsense on the pages, as well as having lots of very focused content and internal linking that has given them their strong rankings in the past.

As we're feeling the effects of Panda later than those of you in the US, is there anyone who has made a significant change to their site and seen their rankings come back?

Has anyone, for example, removed some ad blocks on their pages to a number that is 'less excessive' and then seen their rankings return? Looking through the threads on here I've seen lots of people suffering after Panda, but not really seen anyone come on and say that they were hit hard, but made some changes and saw their rankings return. Is it too soon, or simply the case that people don't know what to do to regain their lost rankings?


12:26 pm on Apr 12, 2011 (gmt 0)

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Does anyone know whether if a site gets affected positively or negatively it would also affect sites it links to?

I.e it might not be quality of your content that resulted you in losing positions but it's the backlinks became useless?

I have a thin affiliate site, lost 80%. My competitors' websites are just the same, but they don't seem to be affected much. I got to admit their links are better though they have a lot of links from top authoritive news sites.


12:29 pm on Apr 12, 2011 (gmt 0)

10+ Year Member

today i have seriously been panda smacked, pretty much 70%-80% down on traffic. It really looks awful out there and im hoping for a recovery as i have played by google's t&c's. Is it wise to take a week to evalute before changing anything?


12:48 pm on Apr 12, 2011 (gmt 0)

Going by threads on US users no one has recovered from it yet? We did nothing when May Day hit and things went back to where they were, eventually! Trouble is with this new Google is things can switch back again just as quick. Anyone with heart trouble should bow out of online sales these days!


12:50 pm on Apr 12, 2011 (gmt 0)

5+ Year Member

I would wait yes. I am seriously tempted to rip the site apart and start again, but I need to understand why Google thinks its low quality. The articles certainly aren't, but there must be something that is tripping it up.

At the moment I suspect it is a lack of domain authority. The sites that rank above me have better authority, albeit worse and duplicate content.

Therefore I think this algorithm only kicks in for lower auth sites, otherwise the very thin, but branded, price comparison sites would not be above me.


12:55 pm on Apr 12, 2011 (gmt 0)

10+ Year Member

Panda definitely has rolled out here in Canada.
Roll out occurred at approx 12-1PM EST.

One site down about 59% in Google traffic, another up 14%.
Main difference between the two sites - link authority.

Other sites haven't changed, or up slightly.

Reviewing keyword counts, link counts, ranking reports, competitive review and other KPIs this morning to get a better handle on what moves we need to make.


1:06 pm on Apr 12, 2011 (gmt 0)

All the sites that I've seen hit badly have 'lots' of ad blocks (adsense and display ads) on the pages. The sites that have maintained their rankings for the same search phrases have only a couple of ad blocks or none at all.

Is this what most are seeing, or is this coincidental?


1:08 pm on Apr 12, 2011 (gmt 0)

Our sites have zero adverts. 80% down today. FFS.


1:21 pm on Apr 12, 2011 (gmt 0)

10+ Year Member

" All the sites that I've seen hit badly have 'lots' of ad blocks (adsense and display ads) on the pages. The sites that have maintained their rankings for the same search phrases have only a couple of ad blocks or none at all. "

Can you explain what you mean by ad blocks?


1:41 pm on Apr 12, 2011 (gmt 0)

Ad blocks = adsense or display advertising on a page. It appears that pages with a 'high' number of ad blocks (so maybe 3 adsense spots and the same number of display advertising spots) are being hit.


1:46 pm on Apr 12, 2011 (gmt 0)

10+ Year Member

@sanjuu - ohhh i see what you mean

this could be the case.. i run a network of adsense sites, all I consider super high quality

All my sites were hit except for 2 which didn't have super high prominent adsense blocks

Here is the thing that pisses me off.. I was using google recommended ad layouts.... WHY WOULD THEY RECOMMEND IT IF IT JUST LEADS TO PUNISHMENT... it sounds like there is disagreement among departments at google

I consider my sites high quality...I hire writers that are experts in those niches, I offer QUALITY - UNIQUE content and yet now i'm being outranked by single page ebook sales pages along with ehow and other people who most likely rewrote my content

i'm really at a loss here... my entire business lost an enormous % of revenue over night...

quality content doesn't matter anymore - i dont care what anyone says... I know this for a fact... many of my sites I considered the best in that industry on the net... no competitor could even come close to the quality of the information offered

anyone that says google is using social signals is wrong imho - I have many sites w/ 1,000's of facebook fans (REAL fans with huge interaction) as well as page with tons of legitimate comments - all hit

so what are the new factors? should i just start hiring people to rewrite content of others sites as now i'm seeing sites in serps above me w/ similar content to mine - however much lower quality

i'm just at a loss.... no clue what to do.....


1:56 pm on Apr 12, 2011 (gmt 0)

5+ Year Member

I personally do not think ads made any difference...We have network of sites and 3 ad units on all. Some sites got hit and some improved. Forget about the ad theory as it doesn't seem that way on our end.


2:07 pm on Apr 12, 2011 (gmt 0)

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I think, my site in Pakistan got hit with it, but amazingly non of my competitor dropped, i had done extra care in building links, and never comment spammed, always hand picked links based on relevance and authority. My main site dropped 1 to 10 ranks for tons of keywords.


2:17 pm on Apr 12, 2011 (gmt 0)

5+ Year Member

"Not exactly (read the article...) "

I apologies for wrong lining...the correct line should be "Bing-powered share of searches reaches 30 percent"


2:17 pm on Apr 12, 2011 (gmt 0)

5+ Year Member


Nothing recovered, I am still going through stress and hard time. My site was really the leader in the niche done by a pro and yesterday I was on page 2 then page 3 now I am not on first 100 results. Mind you my site was getting 70k visitors a month and bounce rate was 38% because I had really given my heart and soul after the expert did the articles.


Those metrics have nothing to do to be honest, my site metrics according seomoz are DomainAuthority 85, PageAuthority 79, PR 6, online since 2001 over 200 pages of quality material each exceeding 1000 words with images, drawings and concept done in 3dmax. None of the other sites have that.


I have sites without Ads and with adverts and they have all been hit the only similarity between my sites are they were all OLD, Authority sites, great content, just not exactmatch domains, which is now dominating the search. I can give you 45 queries where the top result is exactmatch but content is scraped and done by script listing top schools in that market and they are ranking 1.

Further like I said I can give you queries where the top results are junk 5-6 pages MFA sites ranking and dominating the 1st page.


Love ya mate, thank you so very much for making the point. I did get an email about the layout as well and I made those changes for some of my sites where I run Adsense and content is great on those as well.

Not sure how long should we wait before this settles down, lost so many sales and clients yesterday as I am nowhere to be found on first 10 pages.

My other main site a .au totally irrelevant website which is only helpful to people in Australia is ranking #1 and I am ranking 8th



2:21 pm on Apr 12, 2011 (gmt 0)

:( I wonder if governments will pick up on the lost revenue=lost tax money for them? Or are all the small sites been hammered in favour of the big players? Either way I see no way out, Google IS the internet in the UK(& pretty much worldwide), lose them & you lose the lot. If others are been hammered like us this will filter through to the general economy in no time.


2:22 pm on Apr 12, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member


This is following the US discussion.

Ad blocks DO appear to be part of the mix. Finding a counter example is easy- the reason being THERE ARE SEVERAL FACTORS. It took them a year to program. Saying "If AdBlocks>3 Then Pandalise" takes about 5 seconds.

As TMS took the time to explain early on in the US discussion, it is not one-size-fits-all. Pushing in one direction might be fine, as long as you are doing things in other directions too.

Also, Panda is not soley a negative-impact event. Every page on every site that has been indexed post-Panda will have has its score affected. Some will have gone up, others down. Calling it a "penalty" automatically closes your mind to the nuances of this fact. Specifically, it makes you want to "escape the penalty" when all you can do is make incremental changes to your overall ranking score. If you were hired to optimise a mid-quality site, you would not automatically think of it as penalised. You would assess its characteristics relative to its niche and competition, and seek ways to improve its ranking going forward.

Same reason every large company works at cross-purposes. They just do not co-ordinate to that degree. It is impossible.


2:31 pm on Apr 12, 2011 (gmt 0)

5+ Year Member

I thought the results in US shouldn't have been changed. But certainly this change has have some effects on good sites.


Google kids with PhD are not GODS they can make mistakes as well. And I am in this arena for so long and when I see results for 45 or so queries all being exactmatch/stolen/script generated content dominating the results then I know something is wrong.

What is even more weird is that their Analytics/Webmaster/Adsense is totally broken past 2-3 days nothing matches.

Lets hope it will be better.


2:42 pm on Apr 12, 2011 (gmt 0)

Shaddows - I agree that it's a combination of factors, like you said it's a complex algorithm that has taken a while to develop.

It seems to me that the overall goal is to reduce the number of sites ranking towards the top of the SERPS that appear to be using 'thin content' to rank well in order to benefit directly from display advertising/adsense.

You've probably already discussed this to death in the US discussion (and I'll read through it all), but I do look at the role of this change as a 'negative-impact event' - effectively penalising sites that Google doesn't want to rank well (with their think content to drive traffic to their ads), and by default the sites that aren't seen to be doing this will fill the vacuum of spaces that are left. Ranking well is about doing everything well, it's about doing it better than everyone else you're competing with.

It would be simple for Google to use the ad blocks as a 'red flag' - and then follow up this flag by looking closely at the site content, etc., and then determining if they think the site is a low-quality/thin-content/crap site.

Of course, this doesn't mean every site that has been negatively effected has lots of ads, or that all sites with lots of ads have been hit.


2:49 pm on Apr 12, 2011 (gmt 0)

I seriously doubt that number of ads has to do anything with being hit with Panda. I know several sites which have high PR but huge number of ads (8-10 from different networks) that did not get hit at all. It seems that more parameters are in for a punishment.


2:51 pm on Apr 12, 2011 (gmt 0)

WebmasterWorld Senior Member crobb305 is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Google kids with PhD are not GODS they can make mistakes as well.

The thing is, they don't see it as a mistake. It was released in the U.S. over 6 weeks ago. If it was a mistake, it wouldn't have been allowed to spread. The results are just how they want them. Granted, it's poor quality to most everyone using it, but for whatever reason, Google is happy with it.


3:03 pm on Apr 12, 2011 (gmt 0)

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Reminds me of Windows Vista, everyone thought it sucked, except Microsoft itself.

It took them a lot of time to eventually acknowledge the fact that maybe their new product wasn't that great after all.


3:11 pm on Apr 12, 2011 (gmt 0)

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Now from what I have heard, they factor in the ad to content ratio above the fold on a 1024x768 resolution. Content >= Ads is fine, Content < Ads not.


3:14 pm on Apr 12, 2011 (gmt 0)

5+ Year Member

@crobb305 the US didn't show this messy results. .de/.au in US search results? Scraped and Stolen content beating original content.
This 443 message thread spans 15 pages: 443

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