I would like to know what are the steps needed to check why a keyword is not ranked anymore?
I'm having this problem recently with Google and Bing (since a few months). My website is still being crawled and I'm still appearing Google (& Bing) for other keywords but my bread and butter keyword is now dead for me.
Basically, It's my Home Page that is not ranking anymore with that keyword, other pages are ranked but they are in the 25 to 50's.
Thanks for you time,