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How Can I Discover Why Keyword Ranking Dropped?

1:37 pm on Apr 6, 2011 (gmt 0)

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I would like to know what are the steps needed to check why a keyword is not ranked anymore?

I'm having this problem recently with Google and Bing (since a few months). My website is still being crawled and I'm still appearing Google (& Bing) for other keywords but my bread and butter keyword is now dead for me.

Basically, It's my Home Page that is not ranking anymore with that keyword, other pages are ranked but they are in the 25 to 50's.

Thanks for you time,

4:18 pm on Apr 6, 2011 (gmt 0)

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WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Google personalizes search results. That means when you and I search for widgets it is we can see different websites ranking in the top ten spots. These personalized serps make it harder to track keyword rankings.

It is even possible your site is ranking #1 when I search for the keyword but it shows up #20 when you search it. Dramatic differences like that are a bit unusual.

Let's assume your keyword is actually ranking lower and traffic to your site has dropped. This could have been caused by over 100 different factors that influence the algo. Here are some things to look at

Changes to your on page content
-Changed the keyword mixture on your page
-Your unique content was duplicated on other sites
-Over optimized content tags
-Site has been hacked & hidden text was added

Changes to your backlinks
-Lost links from quality sites
-Gained links from spammy sites
-Bought paid links from a poisoned network

Changes to your competition
-They improved their backlinks
-They improved their on page content
-They improved their social presence

This is just the start of analyzing a change in SEO performance. Good luck!
4:59 am on Apr 7, 2011 (gmt 0)

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Thanks goodroi,

I used a keyword tracking tool from a D....point to check my results.

Maybe it's not good to use a tool like that?

4:13 pm on Apr 9, 2011 (gmt 0)

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@intravino: google has expressly said that you shouldn't use such tool for checking ranks.

But I think in the era of NAT (where many people got the same IP) I think that's pretty hard for google to understand if it's an automated query or a real query (a part from captcha)
5:15 pm on Apr 9, 2011 (gmt 0)

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A good way to get a better view is to first make sure you are signed out of anything Google.

Then, use a proxy service to search Google so Google can't geo target you to your real location.

The results you see are pretty interesting when using Google through a proxy.
7:33 pm on Apr 11, 2011 (gmt 0)

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Thanks for the Proxy Service tips Guys! I won't use anymore those tools.

I noticed something, I have 8 titles on 8 different pages that have the same first keyword in the the title. This is the same keyword that I do not rank for my index page.

Do you you think that makes a difference?



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