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Does a Custom Google Logo Disrupt Traffic for That Day?

     
3:06 pm on Mar 31, 2011 (gmt 0)

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Here's a strange observation...
Do you notice that whenever Google posts their cutesy logo variation to honor some obscure person or event (Robert Bunson today, inventor of the Bunson Burner) that traffic levels are very slow and poor to convert? I've been keeping track and it's quite predictable. In fact, I woke up today, checked my site traffic and sales (none) and the first thing I thought of is "oh boy, who is Google commemorating today?"
Sure enough, I see this whacky Google logo.
[flickr.com ]

I wonder if some people see this unintelligible mess and figure they are at the wrong site...who knows.
Is this my hallucination alone or do you notice this phenomenon too?
3:38 pm on Mar 31, 2011 (gmt 0)

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Today's "Bunsen Burner" logo is interactive and people could get distracted playing with it. I wonder if that distraction might also be a factor, even more than wondering if you are on the right page for a Google search.
3:49 pm on Mar 31, 2011 (gmt 0)

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I'm somewhat surprised that a significant fraction of users still use the Google home page. I have been typing search queries into a box in my browser for years. I only visit the Google home page when somebody tells me they have a nifty logo.
4:09 pm on Mar 31, 2011 (gmt 0)

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Is this my hallucination alone or do you notice this phenomenon too?

Now that you bring it up, we can watch today's data and report back here. Can you easily give us a list of some recent past logo days, so we can check historical data, too?
4:35 pm on Mar 31, 2011 (gmt 0)

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Can you easily give us a list of some recent past logo days, so we can check historical data, too?


Dates of past logos are available here: [google.com...]
5:27 pm on Mar 31, 2011 (gmt 0)

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February 8 was the Jules Verne "20,000 Leagues" logo - very interactive and distracting. I checked a couple of sites and saw no noticeable effect for that day, but any effect may be specific to the type of query involved. I'll keep digging as I get the chance.
7:39 pm on Mar 31, 2011 (gmt 0)

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I also see a very predictable pattern (lower conversions) on these "logo" days as well.
7:46 pm on Mar 31, 2011 (gmt 0)

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Nobody running ads for Robert Bunsen today?
1:16 am on Apr 1, 2011 (gmt 0)

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This youtube video [youtube.com...] proves that people are fixed more on the Google Doodles than the search engine. Cute, but totally worthless.
6:03 pm on Apr 3, 2011 (gmt 0)

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119th anniversary of the first documents ice cream sundae and once again, poor traffic and sales.
Does anyone really care about these Google Doodles? Do they really add value for what the appear to take away in traffic?
5:07 pm on May 11, 2011 (gmt 0)

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Must just be my hallucination. Another stupid Google Doodle today and zero sales.