OK, is it just me or is there such thing as a keyword or homepage penalty/filter?
I took on the SEO management of a website 5 months ago. Website had brand spanking new domain that I registered for the client, amazing content and one of the best tools for a local market that no other site has. This site has amazing original content, no joke.
Now we did some link building but it was not aggressive at all. 2 - 3 links a week. All from different sites. In content, blogroll, a few relative link exchanges, some local friendly sites that we know gave us a link, a few homepage links on related sites. The correct mix on how linking should be. We even have got about 5 natural links from sites that loved our content and linked to our homepage and articles.
Now the sites HOMEPAGE starting appearing in page 2 (after 4 months) for all competitive keywords we are ranking for. The sites ARTICLES and content is ranking great (page 1).
Everything was going smoothly. All of a sudden last week around the 21st of March. The homepage vanished from page 2 for the competitive keywords and started appearing on page 4, page 6, some keywords on page 9. Now there is no penlaty because the sites articles are still ranking great (even the sites brand names appears in position 1), but it seems the homepage got thrown into a sandbox type holing center.
Is this still normal for new sites (6 month old site) to bouce around like that? Maybe get thrown back into a sandbox for a few weeks, months? Or do you beleive there is a filter or penlaty that was applied to the homepage?
Any thoughts on this would help? Thanks guys?