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301 redirects - Changing an entire site, is it possible?

   
8:50 pm on Mar 28, 2011 (gmt 0)

10+ Year Member



Greetings,

We're changing our entire site(design and navigation wise) and we were wondering what would be the best approach to keep our pages indexed and our page rank/links intact. Are 301 redirects the way to go? Like, we have a page URL like "/our-products.php" and on the new navigation it'll be something like "/products/list.php". Our contetn is going to be almost the same(we're updating it too but not that much).

Thanks in advance!
9:30 pm on Mar 28, 2011 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Yes, it's very possible and 301 redirects for any content you are keeping is the way to go. You may find a lot of guidance from this discussion: Site Re-launch Checklist [webmasterworld.com]

To succeed requires technical exactness in many areas if you hope to avoid an extended loss of search traffic.
10:01 pm on Mar 28, 2011 (gmt 0)

WebmasterWorld Senior Member g1smd is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Rule order will be very important. No request should ever result in a multi-step redirection chain. This will need very careful design and very thorough testing.
9:46 am on Mar 29, 2011 (gmt 0)

10+ Year Member



Wow, thank you so much guys! I'll take a look at that checklist and will be back if things get ugly, hopefully they will not!