Like a Yo-Yo Effect every 15 days

[martinacastro]

One of my sites suffers since october 2010 like a Yo-Yo effect.

chronology:
- At the beginning of october the site was penalized, drop from position 3 for KWA and only a inner page was ranking in position 100 for the same KWA .
- I made some changes in november (dup content issue) and the site at the beginning of december was again top 10 for the same KWA
- At the end of December again the site drop for KWA till the first week of Jan 2011
- At the beginning of Feb 2011 drop again for KWA and go top10 Feb 21, and since today drop again for the same KWA. I can find the site in the position 100 for inner page for the KWA.

Any idea or suggestion? Seems that Google changes something in the algo ... like change a threshold or something like that?

Regards
Martin

[JohnRoy]

What does KWA stand for?

site was penalized does not go together with seems that Google changes something in the algo. You were either penalized, or the algo changed.

[martinacastro]

Hi John,

KWA is composed by 2 Keywords A+B. Keyword A with another single keyword that is top ten always with another keyword C. In other words A+B is penalized every 15/20 days but C+A is always TOP 10.

All the site was penalized in october for all the keywords ( I suspect a -950 issue because Duplicate content), but since december 2010 the site go for all keywords TOP10 (when I deleted the duplicate content and create new content).

This strange issue happens for keywords A+B sometimes as I mentioned in the previous post, since midd december 2010.

I hope that you will understand me now :)

Thanks for the support!

[martinacastro]

One more thing... since I updated the site with new content, I never touch it again, so the movements are without changing nothing (content & backlinks)

[JohnRoy]

Might be that it's considered a new site - where these yo-yo rides are common.

[backdraft7]

I'm seeing the same yo-yo sinc MayDay 2010, as are many others. My site is 10+ years old and was steadily growing right up until May 18th 2010. It's as if every time we grow, G is right there to slap up back.

[miozio]

You have a hidden link somewhere. It depends on how you remove a link using your CMS. Sometimes, some CMS would leave your link sitting there without a link attribute! Thats a flad that makes Yoyo.

[backdraft7]

a flad?

[martinacastro]

@miozio I don't use a CMS and Im not sure of having a hidden link.

You have proof of this?

Regards

[backdraft7]

Mine is not a cms either...hand crafted html. No hidden links.

[miozio]

Take a closer look at your scripts. 99% it's because of it!
@backdraft7 "slap up back"?

[backdraft7]

@miozio - I guess I'm not catching your drift...what does "slap up back" mean?

[miozio]

You asked me what "flad" is and i am asking you what "slap up back" means.

[backdraft7]

@miozio - not to prolong and already agonizing post, but I assume you meant "flaw" when you said "flad", unless you meant flad, which as far as I can tell (thanks to wikipedia) is defined as "a shallow bay created as an effect of post-glacial rebound", which makes no sense in this topic.

Oh - I get it! I make error too! I believe I meant to say "slap it back", but slap up back works too. lol

Sorry mods, the topic has gone astray.

[miozio]

Just wanted to say that i had that yoyo effect 4 years ago on one of my sites. It was just for the reason of 1 link that was posted site wide in a wrong way. I accidentally deleted it but the code went corrupt. As soon as i found it and fixed the problem, the SERPs reappeared for good.

I now double check the coding to avoid this. There are other reasons for bad ranking and in my case they were mostly script related.

[martinacastro]

To share my experience, now this site is Top10 again ... 10 days after...