Need help with my website structure - article pages not ranking

[downbg]

I have a problem witth the structure of my website, i am not sure, that i have done everything the way it should
be, so that's why i am asking you for a help.
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keyword1.html | keyword2.html | index.html (this is the menu of my website(the navigation))


The page keyword1.html is optimized for the keyword "keyword1"
Also this page has a blog in which i publicate articles which are optimized for the keyword "keyword1".
In the articles i put links which point to keyword1.html

The page keyword2.html is optimized for the keyword "keyword2"
Also this page has a blog in which i publicate articles which are optimized for the keyword "keyword2".
In the articles i put links which point to keyword2.html

index.html is a static webpage, which has the keywords "keyword1" and "keyword2" in it.
=============================================

When i search in Google "keyword1" Google shows me the main page (index.html), instead of keyword1.html, which is
optimized for keyword1.

My site doesn't get higher in the SERP, inspite of that, that I have uploaded 3 articles and i am still on page
4th of the SERP.

Now I wonder if i have to point the links from the articles directly to index.html, or to do something different.

To leave the links in the articles to point to keyword1.html, and to make keyword1.html to point to index.html.


There are no internal links which point to index.html, the articles point to keyword1.html and keyword2.html and
keyword1.html and keyword2.html doesn't point to anywhere.

[Robert Charlton]

There are no internal links which point to index.html, the articles point to keyword1.html and keyword2.html and keyword1.html and keyword2.html doesn't point to anywhere.

Your questions raise a bunch of issues, but this is one that jumps out at me.

To oversimplify, all of your deeper pages should link back to home. The form those links take can be the subject of a long discusion. Also, I don't think you should ever have a page that doesn't link to other pages on the site or off the site or both.

Chances are that you're also going to need to get external inbound links directly either to your articles, or to category pages that link to your articles. It helps if the articles are good enough to be worth linking to.

How old is your site and what is the quality of the inbound links coming into it? I'm assuming that right now, from what you ask, most, if not all, of your external inbounds are coming into the home page.

[downbg]

Yes that's what exactly i am asking... Is it right my articles to link directly to the homepage, or to the category page for this links, and the category page to link to the home page..

My external inbound links are coming into the home page.

[g1smd]

The canonical URL for the root index page is www.example.com/ with a trailing slash. Make sure the site links back to www.example.com/ and NOT to a named index page.

This removes the problem of home page duplicate content issues AND allows you to change the technology in the future (e.g. index.php) without having to update the URL for the root page and the links pointing to it.

[zefroth]

Does index.html link to keyword1.html & keyword2.html only through the site navigation?

[Sgt_Kickaxe]

g1smd is right, example.com/ is the proper index page for internal links, often people don't notice they have it wrong on some popular CMS's because a 301 redirect is taking place for visitors which isn't optimal as far as "pagerank" goes.

That aside it sounds like you have no categories? If not you have whats called a flat linking structure where your index page links to every article. When that happens your pages get more pagerank but your index page suffers. Being that your index page usually still outranks other pages AND has mentions of the same keywords on it Google assumes it's more important for that term. The index page is not as optimized for those terms however and incoming anchor text isn't as targeted so it ranks lower, despite being higher pr.

Hard to explain but... that's it.