Paid links - what about them

[konrad]

Hi,

I'm pretty sure this subject was discussed many times, but can't find an answer for it.

A new service has appeared in Poland, which enables users to exchange text links. A user is theoretically able to choose which websites can advertise on the user's website, but practically most users choose any website.

I have two questions:
Is it OK from Google's TOS's point of view?
And - how actually Google detects it? If the ads are printed by a php script with simple links, how can google detect it?

[tedster]

If you're paying to get a link that still sends PR, then no, Google isn't OK with that. How would they know? If the network gets any prominence I'm sure it will leave a footprint on the link graph. Or. someone at Google could hear about it and sign up to see how it works ;)

My best guess is that, if identified, these links would mostly just be ignored.

[konrad]

OK, thanks!

[goodroi]

When buying paid links it is generally less dangerous if you stay away from networks. Networks tend to leave bigger footprints and attract attention by the Google spam team.

It is more time consuming to seek out sites on your own. This extra effort can result in finding virgin websites that will only link to you and do it for less money.

[DanAbbamont]

They don't really detect it, but there's always a possibility that they'll decide to make examples of some people and hand out bans.

My main concern with link buying networks is that you get people trying as hard as they can to make their sites look like they're going to give you a boost but in reality you're getting a link from a domain that has a high PR but no other benefit.

[Planet13]

Hi there, goodroi:

It is more time consuming to seek out sites on your own. This extra effort can result in finding virgin websites that will only link to you and do it for less money.

Basically, just write to a webmaster and say, "Hey; Here's some cash, please link to me," right?

Do you have a formula for how much to offer?

[theseoguys]

I don't think there is a formula...willing seller, willing buyer is the price.