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...we used our standard evaluation system that we've developed, where we basically sent out documents to outside testers. Then we asked the raters questions like: "Would you be comfortable giving this site your credit card? Would you be comfortable giving medicine prescribed by this site to your kids?"
There was an engineer who came up with a rigorous set of questions, everything from. "Do you consider this site to be authoritative? Would it be okay if this was in a magazine? Does this site have excessive ads?"
...we actually came up with a classifier to say, okay, IRS or Wikipedia or New York Times is over on this side, and the low-quality sites are over on this side. And you can really see mathematical reasons.
I remember the days before Adsense and believe many webmasters were getting peanuts. It has brought alot of money to small time publishers so although you can disagree with what they are doing, do remember the fact Google has done webmasters many favors.
Has this been tested and confirmed by others?
I'm doing A/B testing at the moment and if AdSense was what thru my site down the farmers well, AdSense will be permanently removed, relationship over.
I remember when HP, Apple, Ricoh and others used to directly advertise on my site, give me big fat checks up to $30K/month, on the same site AdSense gave a fraction, and now Google decided to throw down the farmers hole.
Back in the day we used to do something called LINKING which is how others found similar sites. Now if you do LINKING big bad Google threatens you with a penalty.
I'm not wondering if they're 'good' or 'well made' as much as how they're made, what they look like and what the coding is like...
[edited by: browsee at 7:14 pm (utc) on Mar 4, 2011]
Basically I'm going to systematically eradicate everything from my website that promotes or encourages Google. :)
This is an article I have published on a "content farm" that got hit.
I mean, for a buncha people, the web is about shopping. Now, shopping can be either amazon, or it can be a little eboutique.
[edited by: MrFewkes at 8:43 pm (utc) on Mar 4, 2011]