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Google made one of the biggest changes ever to its search results this week, which immediately had a noticeable effect on many Web properties that rely on the world's biggest search engine to drive traffic to their sites.
The major tweak aims to move better quality content to the top of Google's search rankings. The changes will affect 12% Google's results, the company said in a blog post late Thursday.
Comments from site operators lit up on the WebmasterWorld.com forum starting on Wednesday. Many webmasters complained that traffic to their sites dropped dramatically overnight, and others expressed concern that they can't adapt quickly enough to Google's changes to its algorithm.
And many of the sites will figure out a new way to climb back up Google’s rankings, said Mr. Copeland of GroupM Search.
“This is a group of people who will analyze this change, come back with a new strategy on Tuesday and be ranking by Thursday,” he said. “It’s kind of like what happens when drug dealers get busted. They don’t find new jobs. They switch corners.”
To people not familiar with Google algo updates I can see how it might seem like sensational news. When compared to major Google updates, this is very tame.
I am not really seeing any of the adsense heavy weights chiming in here and their websites being affected.