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@netmeg Do you really think that valid HTML helps rankings if the site architecture is otherwise optimized and Google can find and crawl the content? I've heard both sides of the debate and have certainly had no problem ranking sites #1 for competitive terms when the site has a ton of validation errors. Also, valid to which DOCTYPE?
When done properly, SEO will produce long lasting benefits that require only slight upkeep whereas with traditional marketing you have to keep grinding away at it.Agree.
more sites that don't pass markup have superior organics than those that do
Checking validation and fixing egregious errors should be considered common sense for the conscientious SEO.
Info Architecture (old/dying SEO):
- Using keywords in prominent locations.
- Directory and site structure.
- Valid code.
wondered if Google doesn't give a small boost to validated code