We recently redesigned our website, and lost some rankings. This is to be expected, but here is what is baffling me the most:
We rank well for "golf widget" - #3 overall. But when it comes to "golf widgets" we don't exist. Like not even in the top 500. It hurts because that the more popular phrase by far.
How could the "S" make that much ranking difference? Anything I'm missing?