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Local results - change in SERPs display today?



6:16 am on Jan 19, 2011 (gmt 0)

5+ Year Member

Did google completely change the way local search results are displayed in the SERPs today?

Robert Charlton

7:09 am on Jan 19, 2011 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

I assume from the phrasing of your question that you're talking about how local results are incorporated in the regular organic SERPs. Is this correct?

I'm not seeing anything different, but Google has been testing many variants, so it's quite possible you saw something change. Can you describe what you were seeing previously, and what you're seeing today?

For what kind of search? Searched with or without placename?

- a term that is likely to refer to a brick and mortar local business (eg, "pizza" or "cityname pizza")...
- a very general word like "electronics", that, without cityname, might refer to many different things, including local businesses...
- a term that might be listed both in geo-directories and in local listings (eg, "cityname hotels").


4:15 pm on Jan 19, 2011 (gmt 0)

5+ Year Member

When I search for "X in city" I'm seeing the natural results, but under each listing is a address and the thumbtack to a map. Previously, they listed local results in a separate section at the top of the page. Now they have blended the regular serps with the local information.


5:37 pm on Jan 19, 2011 (gmt 0)

5+ Year Member

This happened for pretty much most of the world around end of October last year! Not sure how come you are only seeig this now!

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