I am new to WebmasterWorld but not so new to SEO.
Here is my dilemma:
I have a mail order site in the food industry. We have been doing a lot of META description updates recently (past 2 months) as well as redoing the titles (adding in relevant keywords, etc). All of our backlinks are either organic (food blogs, etc) or directories (non-link farm/spam).
I should mention that half way through October of 2010 we launched a new layout, a new CMS. Maybe we are losing real estate due to this?
We are still getting all the 301s in place and making sure the URL structure is where we want it, or rather the way we think G wants it.
I have been reading about the Dec. 28th happenings as well as the PageRank updates. None of these really explain why my site has been losing organic traffic. We are down anywhere from 30%-60%.
Greatly appreciated (in advance)!