Am hoping to hear some feedback and thoughts / experiences from you all about linking profile and content.
I work for a site that's very well optimised. Lots of backlinks, lots of content, and number one rankings for pretty competitive terms. Easily the number one in our niche.
The backlinks all reflect the current proposition. We are thinking of branching out though - and looking into something new.
If for example we are all about "blue widgets" at the moment, and this is what our backlink profile also shows, what do you think would be the impact on rankings of giving up half our homepage to "blue somethingelse" - I suppose you could call it "red widgets", but what I'm trying to suggest is that it is less widget based, but more generalist colour based!
Hope that makes sense - and look forward to hearing your thoughts!