I own two old domains from exactly the same niche. I have developed site A and it is ranking quite well with Google despite zero (new) link building.
I am not sure I can muster the enthusiasm to build another website on exactly the same topic and thought about redirecting site B over to site A.
Originally both sites were shop fronts, but I have rebuilt site A as an information resource and fingers crossed Google is happy with that decision.
Site B has a lot of pages with external links pointing at them and my question is... is it worth the time building relevant pages on site A to redirect them to or should I just redirect the root?