So on my laptop which I mostly use I like to use the up and down arrows to scroll on the page. I don't like to grab the side scroller to move up and down the page, but it seems there is no choice with google.
Using the down arrow on a SERP actually moves the highlight to the first paid result and I have accidently clicked on ads this way.
Also, when type a search I am used to hitting "enter" as I finish typing, sometimes twice if I am not sure I hit it. The result again is I am going to a paid advertiser's website.
So first I don't like accidentally clicking on an ad. And more important, the behavior is not friendly to me. Maybe it is for some, but not for me.
Anyone else have a similar opinion?