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WMT shows big change in rankings - just WMT or for real?

         

dickbaker

7:52 pm on Dec 23, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When Webmaster Tools started showing query changes, I started recording positions, changes, total changes up and down, etc. The last time I did this was in October.

I did it today and found the number of queries in the #1 to #30 positions (and beyond) had dropped. The numbers are substantial, so I'd think I would have seen a really significant drop in traffic if these changes were real.

I'm curious if anyone else has followed WMT's query results in a similar fashion.

Here's what I saw in October and today:


*********************************
10/14:
#1: 210
#1.1 to #4: 1528
#4.1 to #10: 2244
#11 to #20: 756
#21 to #30: 281
#31 to #890: 878


9/14 to 10/14:
+300 to +100: 15
+90 to +20: 143
+10 to +5: 220
+4 to +1: 531
+.9 to +.1: 540
no change: 612
-.1 to -.9: 585
-1 to -4: 588
-5 to -10: 214
-20 to -90: 167
too small to count: 2278
Total: 5997
Total up: 1449
Total down: 1854
***************************************

12/22: (10 or more impressions)
#1: 29
#1.1 to #4: 333
#4.1 to #10: 474
#11 to #20: 113
#21 to #30: 26
#31 to #190: 35

11/22-12/22 all impressions:
#1: 53
#1.1 to #4: 439
#4.1 to #10: 952
#11 to #20: 288
#21 to #30: 107
#31 to #430: 268

+200 to +100: 3
+90 to +20: 63
+10 to +5: 108
+4 to +1: 273
+.9 to +.1: 315
no change: 151
-.1 to -.9: 304
-1 to -4: 331
-5 to -10: 113
-20 to -100: 55
too small to count: 6290
Total up: 762
Total down: 803

#431 and beyond: 5681
Total: 8188

mhansen

9:06 pm on Dec 23, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Man, I know WMT has got a LOT of valuable info in there somewhere, I just can't wrap myself around it all. (My own weakness, I think) When I try to match it up to onsite action/reactions, or even analytics, I just get lost in a deep pools of random, and often changing data. What do they call it... "paralysis by analysis".

Does anyone know of a good guide to getting the most from WMT?

dickbaker

10:12 pm on Dec 23, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, but is the data good?

Did I really go from having 210 results in the #1 spot to 53, 1528 in the #1.1 to #4 spot to 333, 2244 in the #4.1 to #10 spot to 474, and so on? Did my site drop that much, yet still retain 80-90% of the traffic from this time last year (which, for political reasons, was inflated)?

It just seems to me that there has to be something else afoot.

jimbeetle

10:26 pm on Dec 23, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yes, but is the data good?

That's the rub, isn't it? WMT is so buggy at times that it's difficult to know when the data is usable or not. Or even what the data actually reflects.

That said, what you show above would drive me to my analytics package to see if there are changes to terms that are actually driving traffic. Maybe banging one against the other will help give a clearer picture.