Website URL's Hyperlinked In SERP's

[imbckagn]

I've seen this before in the SERP's but wasn't sure how or why it happens. Today Google has renamed/changed every URL for my website.

For example if I search for "blue widgets" my website is 1st as usual but the URL under the description has changed from...

www.example.com/blue-widgets/
to
www.example.com > Blue Widgets Category

Blue Widgets Category is a hyperlink and leads to the category page for "blue widgets". The title still leads to the page I optimized "blue widgets" for.

I'm glad it has happened because it's one more link but does anyone know why this happens?

[tedster]

It sounds like Google has cooked up some breadcrumbs for your site reference [webmasterworld.com]. Each of the phrases are linked to a different URL on your site, correct?

[imbckagn]

Yes Tedster every phrase after the URL links to a category on my site. It looks like Google is using the breadcrumbs that I have set up on my site.

Thanks for the link.