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Will adding parameters to existing url affect current rankings?

     
6:47 am on Dec 8, 2010 (gmt 0)

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Hi,

We recently changed our web page urls.
Earlier url:

lorenipsum.com/loren-ipsum/ipsum-loren/lorenipsum.asp?symbol=Loren

lorenipsum.com/loren-ipsum/ipsum-loren/lorenipsum.asp?symbol=Loren&name=loren-ipsum-loren-ipsum-loren-ipsum

All the internal links were modified accordingly and old url is directing to the new one.
I was of the openion that just by adding new parameters in the url does not mean it is a new url and would not affect rankings. Having said that, I see a drop in traffic after this change was implemented, about a month ago.

Look forward to expert views on the same.
7:02 am on Dec 8, 2010 (gmt 0)

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Are you using canonical metatag? If yes, did you any change your canonical structure? So if your old url and canonical is :

lorenipsum.com/loren-ipsum/ipsum-loren/lorenipsum.asp?symbol=Loren

and you changed web page urls with some parameters and your canonical not same like before, it may affect your ranking and traffic.
9:41 am on Dec 8, 2010 (gmt 0)

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Adding new parameters to the url means it is seen as a new url.
9:33 am on Dec 17, 2010 (gmt 0)

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We do not have canonical tags. Am still not sure, adding parameters into the url is considered to be a new one or not, however, there is a drop in SEO traffic which could be either because of the changed url or low search volume altogether.
10:13 pm on Dec 17, 2010 (gmt 0)

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Am still not sure, adding parameters into the url is considered to be a new one or not

You can be certain of it - an added parameter is considered a different URL
6:01 am on Dec 23, 2010 (gmt 0)

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Hey, thanks for your valuable feedback.