Here is a scenario I have to try and get some answers on.
The website I work for is looking to introduce around 30,000 pages with the aim of hitting some big phrases - highly contented, high traffic.
However, the site in its current state is targeting a particular phrase for which we are top 3 for about 14,000 phrases. This nets us around 600,000 unique visitors per month.
What I am trying to do is get some opinions on if you think this introduction of 30,000 pages will have any negative effect on our current search terms - will these pages dilute our link-juice to the stage where our phrases start to drop in Google? Is there anything that we might see happen?
My thinking is that no, it will not happen, but I need to get some opinions on this to show my MD so any help is greatly appreciated.