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No need for keywords - just backlink anchor text?

   
3:40 am on Dec 7, 2010 (gmt 0)

5+ Year Member



I read on an SEO blog that you do not need to even have the keyword phrase on your site, just a backlink achor keyphrase from another site. Is this correct? This information seems to fly in the face of all I read about seo and key words!
3:45 am on Dec 7, 2010 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



It is true. If you check the cache of such a ranking page, you'll see this note from Google at the top - "These terms only appear in links pointing to this page:"

A classic example is the #1 ranking for "click here" - it's the download page for the Adobe Reader.

That said, if you want to rank well for anything nearly competitive you almost always do need the query terms on the page.
4:59 am on Dec 7, 2010 (gmt 0)

5+ Year Member



I dont have a major gripe with google when it comes to this. What I do have a problem is adobe outranking the company click here since if someone searches for "click here" they are likely looking for that company and not adobe. This is a classic example of google giving way too much power to backlinks.

Wouldnt it be common sense to not pass keyword rankings from backlinks that have the anchors click here, visit, go here, here etc? These should still be counted as links, but have the same value as the www.website.com anchor ie anchor text of the website name.

This all falls into my thread where I mention why google is outdated and has many obvious flaws that they need to correct
5:16 am on Dec 7, 2010 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I definitely see where you're coming from with regard to user intention on that search. Then again, here's an example of an exact match domain that didn't make it to #1.
2:10 pm on Dec 7, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A classic example is the #1 ranking for "click here" - it's the download page for the Adobe Reader.


And a TBPR8 to boot..