I read on an SEO blog that you do not need to even have the keyword phrase on your site, just a backlink achor keyphrase from another site. Is this correct? This information seems to fly in the face of all I read about seo and key words!
I dont have a major gripe with google when it comes to this. What I do have a problem is adobe outranking the company click here since if someone searches for "click here" they are likely looking for that company and not adobe. This is a classic example of google giving way too much power to backlinks.
Wouldnt it be common sense to not pass keyword rankings from backlinks that have the anchors click here, visit, go here, here etc? These should still be counted as links, but have the same value as the www.website.com anchor ie anchor text of the website name.
This all falls into my thread where I mention why google is outdated and has many obvious flaws that they need to correct