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Should I make this change to a site's linking structure?

     
2:30 pm on Dec 6, 2010 (gmt 0)

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Hello. Can anyone offer me a little advice on structure? I'd appreciate any response.

I have a site that is structured home/maincat/subcat/product-detail and also has some right-hand navigational links that allow the user to drill down even further on the sub cat pages.

The problem however that I have is one of the main cats is brands with is always linked to from the subcat pages allowing the user to browse the products by brand. This obviously has caused a bias towards the brand pages in terms of linkjuice and of course consequently the brand pages have always been the better performers.

Its been on my list do for long time now to redress this imbalance by linking back from the brand pages to the subcats pertinent to type of products the brand produces...but I've always hesitated for fear of cutting off my nose!

Does anyone think this a good thing to do or no?

(I do have a bias over the long term that it would be better to focus my efforts on generic terms as opposed to branded terms. - oh and this is not a mega site but its not a 4 page site either, any help would be much appreciated.)

[edited by: tedster at 3:20 pm (utc) on Dec 6, 2010]
[edit reason] moved from another location [/edit]

3:24 pm on Dec 6, 2010 (gmt 0)

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What you are describing sounds fine tome - it's the same kind of linking that is accomplished by a breadcrumb trail - and that's something that Google recommends.
8:35 pm on Dec 6, 2010 (gmt 0)

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If you intend to add a large number of new links, it might be safer to do it gradually.
8:23 am on Dec 7, 2010 (gmt 0)

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redress this imbalance by linking back from the brand pages to the subcats pertinent to type of products the brand produces

It sounds like you understand link juice distribution. I can't see any problems, as long as you are careful not to create multiple urls for the same page.

Absolute urls are the safest to use under this situation.
9:14 am on Dec 7, 2010 (gmt 0)

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Okay guys thanks. It was just that little voice in my head.

"If you intend to add a large number of new links, it might be safer to do it gradually. "

Yeah I was thinking along the same lines, more work though, but then again part of me says if I'm gonna do it then do it, it is my site and not Google's.

Cheers.