We are working on redesigning our site. With the redesigns, we are trying to make organization of our products and categories much easier to find and follow. I keep seeing that we need less than 100 links on a page so we have been planning on doing AJAX mega menus to keep link count and page size down, while still providing deep links for the user.
Then I look at other sites that get great reviews for usability and great SEO rankings...those sites almost always have over 100 links on the home page. In fact, Zappos has over 600!
I feel like I'm being torn in two directions. Should I make a site that is easier to use, or a site that has a better chance of being ranked by all the search engines?