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Google displays Social Sitelinks on searches for social sites

     
8:28 am on Dec 4, 2010 (gmt 0)

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WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Official Google Blog: This week in search 12/3/10
http://googleblog.blogspot.com/2010/12/this-week-in-search-12310.html [googleblog.blogspot.com]

Social Sitelinks
Usually when you search for a social site like Twitter or MySpace, youíre looking for information from your friends and social network, like their tweets and profile pages. This week we added new social sitelinks to search results, giving you more direct access to content from your friends. A social sitelink includes your friendís name and profile photo, and it links to her content on a particular website. Social sitelinks are based on the same technology as Google Social Search; we use your social circle to identify relevant websites and user pages.

Note that this requires you to set up a Google Profile [google.com...] and to identify "Friends", "Family" or "Coworkers" so Google can associate your preferences with theirs.
4:01 am on Dec 5, 2010 (gmt 0)

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I wonder if Google already has enough profiles set up to make this play - or if it's a prelude to their coming social media play, whatever they end up calling it.
5:06 am on Dec 5, 2010 (gmt 0)

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They have a big enough user base to establish themselves in whatever strategy they're up to.

Throw a few incentive carrots into the mix and every man and his dog, plus a few rabbits, will be in.
 

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