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More Ads Shown with Google Instant

8:14 am on Dec 3, 2010 (gmt 0)

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joined:Oct 20, 2009
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I realise that Google Instant probably will not result in more clicks on Google Ads, but I think that it certainly give more exposure to them. As I type my search query into Google Instant search box I'm bombarded with a constantly changing Google Ads column. I wonder if the adwords figures are being massaged as a result of these multiple 'Views'.
5:42 pm on Dec 3, 2010 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
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This was noted at the time Instant first launched, I believe. It takes a 3-second pause in typing for an ad impression to be counted. Yes, this has shuffled the stats a bit but caused less confusion than some expected.

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