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most immediately rank on 1st page.
the real question is do the domains you speak about provide a good result?
aakk9999 the real question is do the domains you speak about provide a good result?
[edited by: aakk9999 at 6:55 pm (utc) on Nov 18, 2010]
Main store dot com has a category of products roundwidgets. They rank on that term at 8 or 10. They now own roundwidgets.com which is ranking 1 thanks to google. Click on roundwidgets and I get basically the category page for main store dot com with the identifying logo saying "a division of blah"
Same content 99.9% as the main domain at spot 8, taking up spot 1. Another business is suffering somewhere because of it and it does nothing for the shopper.
as it is a case of a relevant but "not so great" domain outranking much better domains
[edited by: wwconnect at 7:28 pm (utc) on Nov 18, 2010]
I don't think it's so much a case of really bad sites ranking well (except maybe right after launch) as it is a case of a relevant but "not so great" domain outranking much better domains. This effect has been noticed so often that there are entire business plans and domain portfolios built around the idea - and successful ones, too.
I feel exact match domains have a small amount of boost from just the kw's in the name.
a site that's been around since 2006 and ranking top 4 for a very competitive commercial term based on poor content, poor links, and an exact match domain...basically an MFA site