Beyond Instant Results: Instant Previews - officially announced

[Bddmed]

Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine. To use it, click once on the magnifying glass next to the title of any search result and a visual overview of the page will appear on the right.

[googleblog.blogspot.com...]

You can test it here:
[google.com...]

[jimbeetle]

You all should realise that the next phase of this implementaion will be change the icon to a magnifier when a user hovers over a preview which will then display magnified snippets straight from the site without a visit.

Is there a source for this?

[Jez123]

If you then hover your cursor over any other search result, you can preview those as well.

Except the adwords ads! Hardly fair that they still have to pay for people to view their site.

You'll get ten times fewer clicks

Well, that might be nice to get better qualified traffic from a preview if you are an adwords customer.

It seems to me that the people that would best benefit from previews are excluded due to the loss of revenue that google will suffer!