I have taken out some subscriptions to news services for my sector for integration into my site. The news in itself is good quality industry stuff while the site is largely b2c and commercial. I have noticed that since bringing in the news, traffic is increasing but perhaps unsurprisingly it's to the news articles.
I have structured the site (roughly) thus:
/blue-widgets/ [product pages]
/yellow-widgets/ [product pages]
/green-widgets/ [product pages]
The money pages are the product pages. When (occassionally) a news article appears that directly relates to a green-widget product it automatically contextually cross-links to the relevent product page.
The target audience for the news articles will generally be industry bods while the products are for a B2C audience so I don't expect too many people reading the news to want to buy a product. However I am keen to look at ways to use the news to sell product.
So to my question: is sticking all the news articles under the /news/ directory the best idea, or would I be better sending relevant articles into other directories to build the hierarchy, bearing in mind there are not very many new product pages added under the other directories and it's relatively static content.
Or is that a waste of time? Perhaps there are other ways to utilise these news feeds to the benefit of product sales? Does anyone have any thoughts on this?