Google supports rich snippets for shopping sites

[Robert Charlton]

Rich snippets for shopping sites
Official Google Webmaster Central Blog
Tues, November 02, 2010

http://googlewebmastercentral.blogspot.com/2010/11/rich-snippets-for-shopping-sites.html [googlewebmastercentral.blogspot.com]

In time for the holiday season, we now support rich snippets for shopping (e-commerce) sites! As many of you know, rich snippets are search results that have been enhanced using structured data from your web pages. Our new format shows price, availability, and product reviews on pages offering a product for sale....

Either a Merchant Center feed or markup on your pages can be used to provide data for rich snippets to show up.

[tedster]

Thanks for spotting this. I was interested to see this:

Q: Which should I provide -- a Merchant Center feed or markup?

A: For most merchants, providing a Merchant Center feed is the best bet

That was new for me, but it does make sense.