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[edited by: tedster at 2:18 pm (utc) on Nov 1, 2010]
In my niche, everyone has been pushed below the fold, outranked by Amazon, Walmart, BestBuy. Some Walmart pages do not even have a single word of unique content, and in my niche their selection is very limited and consists of the lowest end China made products. What a shame ..
The days when the big companies were completely clueless about seo and the small guy could overtake them are probably drawing to a close.
[edited by: tedster at 6:50 pm (utc) on Dec 1, 2010]