Does Google ignore the word "website" when indexing?

[Tribewolf]

Of the many keyword terms I target on one particular site, a certain 2 word phrase is a very common occurrence. One of the 2 words in the phrase is "website".

In Webmaster Tools that word does not appear in the keywords list at all. The top word in the keyword list is the other word that "website" is almost always bundled with on the site.

For example, let's say the phrase is website layout. The word "layout" is listed as the number one keyword in WMT. The word "website" is not listed anywhere in the report. The 2 words rarely appear on site without each other together.

Not sure how long it's been like that in WMT. The site used to be listed in the top 5 serps 6 - 8 months ago. Now it's not even in the top 50, which got me looking and wondering. Does Google ignore "website" now because it's ubiquitous?

Anybody who also targets the word website in any way, please see if it is listed in your WMT report.

[uggur]

My question is same. I worked a sentence with two word and i can't see it in wmt keyword list.

[BeeDeeDubbleU]

When you say WMT do you mean Google analytics? If so I can tell you that "website" still features strongly in my results?

[Tribewolf]

When you say WMT do you mean Google analytics? If so I can tell you that "website" still features strongly in my results?

No. WMT= Webmaster Tools. As referenced throughout the earlier parts of the post.

[BeeDeeDubbleU]

I target the word website and if I look at my search queries in WMT many of these still contain the word "website" or variants. The word is not listed in KWs but Google appear to be indexing it. My traffic is steady.

[BradleyT]

We have the same issue with the word "online".

[tedster]

Google clearly doesn't completely ignore these words in indexing. Just start typing them into the search box and you see the evidence. Rather they don't list them as a stand-alone keyword for most websites.

Webmasters care about these extremely common words as part of a longer phrase, right? not as a standalone single keyword, such as "I want to rank in the top three for "website".

[Tribewolf]

Webmasters care about these extremely common words as part of a longer phrase, right?

I only target it as part of 2, 3, or 4 word phrases, all of which have dropped considerably since about August after years of being stable in the top 10. Just trying to figure out why and the word "website" not even listed in the WMT keyword report got my attention.

[tedster]

I definitely get that - but I also don't give much weight to that particular report. In fact, one time a few months back I looked at it for a new client and it was nearly useless BECAUSE that kind of common word dominated the list.

[indyank]

Yes, i agree with Tedster.That report does not lead us to anything and i usually ignore it, as it never made sense to me.

[tedster]

I wonder if a screwy keyword list in WMT might be a sign when a site is not well focused - and therefore likely to have problems with Traffic Shaping [webmasterworld.com]