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Promotion of website content is a different thing...
How does everyone feel about links from indirectly related sites?
I suppose it depends on your niche,
feel about links from indirectly related sites
Surely people don't believe you can get lasting, strong rankings for something (for example) like 'mortgage rates' or 'car insurance' just by sitting by idly with some nice content.
You may get a wake up call someday if/when an SEO strong company walks into your niche and walks all over you.