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Schmidt’s response essentially is that the Google’s search algorithm will absorb more realtime and social data over time: “With respect to social and realtime, we use complex signals to do ranking. Over time we will add realtime and social cues.” Some of this comes in the form of direct data feeds, such as Google gets from Twitter. But to really be social, search needs to be personalized to each individual’s own social stream.
Schmidt acknowledges as much: “We are quite convinced that produces a better search result for people who choose to give us that information. We want people to be more logged into Google.”
In other words, Google will give you better search results if you share your social data with them.
Wired posted an article about how a college student got profiled by the FBI and they placed a gps tracking unit on his car without him knowing. A technician found it during an oil change and the student posted a pic online asking what it was. Six FBI agents showed up to claim their equipment and ask him questions about his family and travel habits.
The crux - the FBI says it was legal to do without a warrant. Our increasingly popular "must touch the creepy line" friend Eric must be thinking all our vehciles need to be lo-jacked ASAP too. Why stop at cell phones and computers and implants.
Twilight zone stuff perhaps but unfortunately our very serious current reality.
note: for the FBI to show up within 48 hours after someone posted a picture anonymously on reddit implies even more "tracking" was involved.