Each time I use bing I am more impressed with the quality of the results. In many ways it appears bing is almost returning the exact same results. Good solid results pre-google and without the same rapid changes/manipulations we are all seeing in google.
Are all of these changes the result of google realizing bing is here to stay? Are they now trying to bring is the next big thing and potentially misunderstanding that it's the organic results that make the magic happen for the 2.5 billion in ad sales?
When searching for an led t* tonight it was mind boggling to see all the clutter on the google serp page. Adwords, brands listed horizontally, an organic result from the manufacturer with no description, image links to unrelated items, image ads at the top of the right column....the result was utter confusion. The good clean simplicity of google was gone. The same search on bing returned the tv from a few sites I recognized and ads from a few I didnt.
I work on a screen with 1920x1200 and it's still "cluttered" this week with the results. I just wonder if what we are all seeing is in response to the realization that bing has caught up to google in organic quality. They obviously still dominate the traffic and are making money hand over fist before these changes this month.
All at once they're altering layouts in a huge way. What happened to the theory it isn't broken don't fix it? Simplicity was king.