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[edited by: tedster at 12:38 pm (utc) on Oct 1, 2010]
I just got one of those SERTPs with 5 positions from the same domain - BUT position #4 was taken by a "Related Searches" block. Up to now I've only seen that at the bottom.
Thin pages are better. Use synonyms in the description. Move a lot of your shopping parameters behind a login page. The sites clobbering the rest of us had nothing but basics on landing pages...very light with a high text to code.