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Google adding links within search description

     
10:49 pm on Sep 30, 2010 (gmt 0)

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This may be old but I've only just noticed

I've done a search for imdb and filmname, and within the description it adds links to the actors names, which link to the corresponding page on imdb

Is this part of rich snippets? Or is it automated?

How would one get it to work for their site?
10:58 pm on Sept 30, 2010 (gmt 0)

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Well, it certainly is a rich snippet (the variety of these continues to expand), and I'm sure it's automated - maybe even a parnetership or dedicated fee in this case?

I just did this sample search [imdb gone with the wind] and got to see an example. Interesting to me, I got to see an another SERP phenomenon. Google changed the original page title so it ends with "- At the IMDB" instead of just "-IMDb"
11:05 pm on Sept 30, 2010 (gmt 0)

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"- At the IMDB" instead of just "-IMDb"


Didn't even notice that.

Does the same at Rotten Tomatoes. Haven't found a non-movie site yet