I have a strange problem and I wonder if anyone else has seen something similar recently...?
My site still ranks number 1 for my main target keyword but it no longer lists the index page, but one of the sub-pages.
I used to rank top with my homepage, along with the sub-page links but it changed on the 22/23 sept.
I now have the top position on the same keyword but for a subpage and consequently my bounce rate has gone up and my revenue has gone down. When I click 'see more results from www....' it still doesn't show the main index page.
The site is 7 years old and has had a steady growth of backlinks (no unusual linking patterns). I haven't made any changes on the page for several years apart from removing the odd dead link, but nothing recently.
I still rank at number 1 so it's not the end of the world but revenue has gone down by 30% so it's not ideal..
if anyone can shed any light on this I'd be very very grateful!