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How to redirect to external domain without losing google ranking

12:10 pm on Sep 21, 2010 (gmt 0)

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joined:Mar 12, 2010
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Hi all,

Recently I was promoting one of our services and we are now ranking very well for many keywords for this and get many clicks through every day.

Now the situation has changed and we are going to put this project on the back burner and instead forward all the traffic to our partners site until we do get the project on its feet ourselvs.

This page is a subpage and only 1 of the many services we offer so we donít want to redirect the whole site.

I understand a 310 redirect will effectively change our page listing to theirs so this isnít what we want to do.

I am wondering if a 302 redirect is the correct way to do it?

Ultimately the goal is to redirect all traffic to our partners landing page without losing our Google rankings or letting Google change our ranking with their URL as we will be wanting to start back where we left off once we are ready.


2:18 am on Sept 22, 2010 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
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A 302 status does sound right in this situation - that's exactly what you're describing, a temporary redirect. However, the rankings outcome will be more complicated if you are pointing to another domain. I'd expect some traffic loss for a short while, no matter what.

I assume that the redirect target will not be the exact same page content, correct?
10:00 am on Sept 22, 2010 (gmt 0)

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What is the reason for redirecting the traffic? And what kind of partner are we talking about? I apologise if this is not the case but it sounds like you want to redirect some good search traffic somewhere else to keep getting hits rather than presenting the information the user was searching for.

If the target of the redirect is different content then I can say with almost certainty that you will lose ranking.

Your inbound links and anchor text will be passed over but the page content which is most important will not be there I assume.